3 September 2015

How big will #ForceFriday be?

Nearly 40 years ago, millions of Star Wars fans rushed to purchase branded toys and figures from their favourite film. Unable to cope with unexpectedly high demand, the race for merchandise famously left many children disappointed at the prospect of a Skywalker-less Christmas. A lot has changed since those days, but fandom’s excitement remains. As the release date of Star …

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3 September 2014

#OnThisDayInDigital in more than 140 characters…

Is there a winning year in digital history? #OnThisDayinDigital began back at the beginning of 2014 and although we’re only 2/3 of the way through the year we’ve already come across loads of interesting insights we wanted to share with you. It’s fair to say that the digital facts for some days wouldn’t have always come as a shock. For example, …

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29 August 2014

Viral Trend Alert: #ALSIceBucketChallenge

No doubt your Facebook, Instagram and Tumblr newsfeeds are currently being dominated with numerous videos of people you know, and people you don’t, having ice cold water poured over them. Look up “viral content” in the dictionary and the Ice Bucket Challenge will no doubt be one of the top examples. Internet Sensation Although the basic idea of being covered …

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29 August 2014

Tamar’s #DigitalHistory – The Story of YouTube

Today we launch the latest infographic in our #DigitalHistory series – a series which has so far seen us illustrate the story of facebook and Google in two beautiful and in-depth infographics. Having looked at two of the most famous names online, it makes perfect sense for YouTube to be the focus of our newest release. After all, over a …

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8 July 2013

YouTube Pro… The Rise of Bloggers and YouTubers.

Remember when bloggers would make videos of themselves messing around as an entertaining hobby to share with friends? It seems those days are long gone. Today, bloggers and YouTubers can potentially have the biggest influence over your target customers… Popular bloggers and YouTubers set themselves up by creating videos on areas that they are passionate about, as well as commenting …

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10 May 2013

This week’s digital stories that caught our eye…

  #TGIF Weekly roundup of some eye catching stories in digital. Just in case you missed them… A month in the life of Twitter: No, this wasn’t an experiment to see which brand spammed your news feed the most, who had the best #competition, who made the trending topics or what your friend did at the weekend…This was a survey created by …

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7 May 2013

YouTube set to announce paid subscription channels

Paying for YouTube. No this isn’t an April Fool’s joke, this is the news that YouTube is set to launch a paid subscription for some of its specialist channels. A move which could happen as early as next week! Rumours have circulated for a while now that YouTube were thinking of monetising some of its specialist content. In fact the code found …

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16 April 2013

Content is Magnetic in Inbound Marketing

We all know how important well written and engaging content is in SEO practice. Ensuring that Google is indexing your website is largely dependent on keeping the content fresh and updated regularly. Over the years we’ve seen the internet evolve at such speed, offering us many opportunities to embrace what is known as inbound marketing. Not only is inbound marketing …

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27 February 2013

The Power of YouTube as a Search Engine

The power and influence of YouTube as a search engine is on the increase and is definitely something to keep an eye on this year. Looking back at our Brand Love 25 campaign, YouTube saw the largest overall community growth with an overwhelming 213% increase. But what does this mean for SEO? As we know, content is essential in generating …

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