15 July 2014

Which players took home trophies in the Twitter World Cup?

As you may have seen over on our Twitter feed, we’ve spent the World Cup watching the players both on the pitch and on social media. Just like we did during the London 2012 Olympics, we’ve been tracking all the athletes on Twitter to see what changes they’ve seen in their social following. We do this for several reasons, not …

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30 June 2014

10 bite-sized social media facts from the World Cup

Over half-way through the World Cup, and the way global brands have been capitalising on the event is impressive. We’ve had some innovative marketing thanks to Suarez’s bite, more Facebook conversations than the Winter Olympics, the Oscars and the Superbowl combined, and games that have generated 16million+ tweets – with impressive growth in Twitter followers from individual player accounts too. …

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12 June 2014

TouchScore Sport and SocialCup: the Twitter World Cup table

TouchScore Sport 2014 Back in February we introduced you to our “TouchScore Sport 2014” project – a year-long initiative to track how effectively the biggest sporting brands in the UK are capitalising on 2014’s amazing year of sport. When we conducted our first benchmark report before the Sochi Winter Olympics, Nike were riding high in the table with 73 out …

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11 June 2010

World Cup kick-off – time for FIFA to reach out online

When the controversial new ball is kicked for the first time competitively at the Soccer City Stadium in Johannesburg today, the biggest sporting event in the world will be underway. Online and offline, millions of fans will be tuning in to watch or listen to hosts South Africa take on Mexico.  The World Cup captures the imagination like no other …

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11 June 2010

World Cup: It is here

South Africa woke to the distinctive sound of the iconic vuvuzela this morning, as the Fifa World Cup finally arrived. We’ve been waiting like children on Christmas Eve for months now as the excitement built. And it would appear that we are not the only ones who can’t stop talking about the sporting event which kicks off today. Facebook abounds …

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2 June 2010

Kick off your World Cup experience online

The 2010 Football World Cup kick off is a week away! Here in Tamar’s Cape Town office we have gotten into the spirit of things, throwing ourselves behind our boys in green and gold. Some of us are supporting England though, and debates over the odds are getting quite heated. As South Africans, we are very aware of the pressure …

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