27 October 2010

Rise of the Silver Surfer – top ten tips for marketers

Silver Surfers are taking the internet by storm this year, as Tamar’s white paper on the UK’s over-55s – published this morning – graphically demonstrates. It looks like this could be a unique opportunity for marketers and brands alike. We have been analysing new data over the past year to identify changes in UK online consumer habits and the striking …

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28 October 2009

Political Search Index – your view?

Here at Tamar we recently launched our first Political Search Index which is a report we’re developing which tracks how easy it is for voters to find official policy information from the mainstream political parties online. We’re really pleased to see that this has generated some great coverage, as well as creating quite a bit of debate. As well as …

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