17 August 2011

Is voting back in favour in the age of social?

Back in the days when I first started working in search marketing, everything in the world of search was focused on ever-improving and increasingly-complex algorithms. Search engine results for all the main players were determined solely on factors which the average user (supposedly) had no control over. Presumably one of the main reasons for this was to avoid the system …

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31 March 2011

Facebook’s Like Button + Google = +1

Google launched its latest foray into the social space yesterday with the release of their answer to Facebook’s “Like” button, the +1. Google +1 is already available to use in the US and is appearing next to the results in the SERPs (when logged into your Google account), needless to say they are stepping on the toes of a very …

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