8 June 2010

Is web design really subjective?

We recently completed a project for YOUR Insurance, a part of the Towergate Group Ltd. The project was a full conversion design project, including a complete rebrand to position itself as a leading business insurance quote comparison solution. Along with the usual functional usability testing on the comparison prototype, we also completed some emotional response feedback on the new homepage …

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22 March 2010

Improve your ROI with user testing

The focus of conversion design should be to place the user at the centre of your design and to make the user journey as smooth as possible. One of the main ways to achieve this goal is to user test your website. This will lead to a more user friendly and productive site and lead to more sales and less …

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