Posts Tagged ‘Usability’

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Usability best practice, Part 4 – Using personas

30 June 2010 | Alex Christie

Carrying on the series ‘Usability best practice’ I am focusing on the use of personas explaining what they are, why they are useful and how to implement them. What is a persona? Personas, invented by […]

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Is web design really subjective?

8 June 2010 | Sarah Graveling

We recently completed a project for YOUR Insurance, a part of the Towergate Group Ltd. The project was a full conversion design project, including a complete rebrand to position itself as a leading business insurance […]

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Trust principles to alert users to fake websites

5 May 2010 | Sarah Graveling

As specialists in Conversion Design we are continually developing techniques on how to engage with users, encourage trust and increase our clients conversion rates. So with the alarming rise in websites selling fake designer goods, […]

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Improve your ROI with user testing

22 March 2010 | Alex Christie

The focus of conversion design should be to place the user at the centre of your design and to make the user journey as smooth as possible. One of the main ways to achieve this […]

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Usability best practice, Part 2 – Mega drop-down menus

12 February 2010 | Alex Christie

Following on from the first in the series ‘Usability best practice’ which focused on the use of Tabs as navigation I am continuing with another form of navigation system. This blog focuses on mega drop-down […]

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The browsing experience – Not everyone sees what you see

19 January 2010 | Alex Christie

For years web designers have had to deal with compatibility issues across multiple browsers and for just as many years have had to accept content being displayed in slightly different ways. This is unlikely to […]

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Usability best practice, Part 1 – Tab navigation

13 January 2010 | Alex Christie

Using tabs as a navigation device has long been an established metaphor and is widely accepted as a user-friendly way to display top-level navigation (primary). But this wasn’t tabs original use they were used to […]

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