23 December 2009

Will Google’s new URL shortener make tracking easier?

As you’ll probably have heard by now, Google are stepping in to the URL-shortening game with the launch of their own service – http://goo.gl/. Currently only available for use by Google’s own tools (i.e. The Google toolbar and the like), it’s almost certainly going to be opened up to the public at some point, putting Google in direct competition with …

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18 June 2009

British Airways Domain Problem

A lesson to us all from British Airways on denying access to their site. Trying to find out flight arrival times last night I typed in ‘BA Arrivals’ and was presented with  the following result: At this stage I didnt notice the weird URL and clicked through and got this: Note the misspelt  URL: https://bristishairways.com/travel/arrdep/public/en_gb OK, no access, so I …

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28 May 2009

Does the length of your URL matter? You better believe it!

As part of an ongoing research project I have been studying the distribution of backlinks to some popular sites in high volume niches. The research has uncovered some valuable findings, it has also uncovered some blatantly obvious things which seem very logical when you think about it but present themselves very nicely graphically. The following graphic illustrates the correlation of …

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