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17 February 2016

Is ‘dark social’ as dark as it sounds?

If you’ve not heard of the concept of ‘dark social’ before let’s sum it up in one sentence: When measuring traffic driven to a website from social channels, some of it doesn’t show up due to a variety of different factors. How important is this and is it something that any digital marketer needs to lose any sleep over? There …

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3 September 2015

How big will #ForceFriday be?

Nearly 40 years ago, millions of Star Wars fans rushed to purchase branded toys and figures from their favourite film. Unable to cope with unexpectedly high demand, the race for merchandise famously left many children disappointed at the prospect of a Skywalker-less Christmas. A lot has changed since those days, but fandom’s excitement remains. As the release date of Star …

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29 July 2015

Twitter joke plagiarism

It’s been brought to everyone’s attention this week that Twitter is removing allegedly ‘stolen’ jokes, without investigating the accusations. It was brought to everyone’s attention by the twitter account @PlagiarismBad, although they themselves have admitted they don’t think they’re responsible for Twitter’s crackdown, they simply noticed it first. So what if people steal jokes on Twitter? People steal jokes all the time. But to …

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14 April 2015

Periscope – The world is your oyster

Unless you’ve been hiding for the past few weeks, you’ll doubtless have heard of the “hip” new social media app, Periscope. Recently launched, it has already been downloaded onto thousands of excited smartphones. If you are wondering what this craze is all about and whether you should jump on the band wagon, don’t worry – we’ve carefully looked through the …

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4 December 2014

The Current State of Shoppable Social Media

With Christmas round the corner, we are being bombarded with deals, offers, sales and various campaigns delivered by brands and retailers desperate for you to choose them over all the competition. Digital Marketers have often struggled to measure the true value social media has on ROI as it’s main use is for building brand advocates and loyalty among customers. With this …

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24 July 2014

The SocialGames continue – Commonwealth edition

As the Commonwealth Games kicks-off up in Glasgow today, the team at Tamar are once again taking a look at the social impact of the event, both on the sporting brands who surround the Games and the athletes themselves. Just like we did during London 2012, Sochi 2014 and last month’s World Cup, we’re going to be tracking how the …

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12 June 2014

TouchScore Sport and SocialCup: the Twitter World Cup table

TouchScore Sport 2014 Back in February we introduced you to our “TouchScore Sport 2014” project – a year-long initiative to track how effectively the biggest sporting brands in the UK are capitalising on 2014’s amazing year of sport. When we conducted our first benchmark report before the Sochi Winter Olympics, Nike were riding high in the table with 73 out …

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21 May 2014

Shhhhh – Twitter offers the Sound of Silence with mute button

Back in December 2013, Facebook replaced their “Hide All” feature with an “unfollow” button. This small-but-crucial change allowed people to unsubscribe from updates from those ‘friends’ who upload endless amounts of photos, or who post a status update every time they sneeze. Not only did you not have to “unfriend” a big list of people, but it has probably saved quite …

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4 April 2014

Advertising Week Europe: 10 stories that made a big impact

All this week we’ve been enjoying events down at Advertising Week Europe here in London – with over 200 sessions spread over 6 locations and 4 days, the amount of discussion and debate going on has been massive. With such a wide array of panels, seminars and debates going on, it’s impossible to attend everything – the Tamar team have …

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