Posts Tagged ‘twitter’

The Importance of Early Innovation

10 March 2010 | Posted by Bogdan Semida | Social Media, Technology
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Apple vs Sony
Last week, the Wall Street Journal ran a piece on Sony’s upcoming products which are posed to challenge Apple’s beloved iPhone and the “revolutionary” iPad.  The article explained that while Sony had a rocky past and mixed success with both its cell phone and gaming divisions, its newest portable devices are meant to offer [...]

Milly Diaz

The Googlization of Twitter

8 March 2010 | Posted by Milly Diaz | Social Media
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The Wall Street Journal revealed more details about Twitter’s monetisation plans. According to insiders, Twitter will be launching ‘Google-style’ sponsored ads around its search results.
Brands have expressed mixed feelings about the news. According to the trade journal, Marketing, some brands, like Virgin Media, see it as an excellent way to harness the power [...]

Henry Elliss

Google Buzzing; Most applauding; Noticeable lack of Waving

9 February 2010 | Posted by Henry Elliss | Head of Social Media | Uncategorized
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In what is fast becoming the year of ‘big announcements’ from the major players, Google have unveiled their newest foray in to ‘the social space’ tonight. The launch of ‘Google Buzz’ was announced by Google at 10am west-coast-time, and has so far been met with mixed reactions – as most of these things seem to…

In [...]

James MacDonald

Twitter and Facebook in Google’s crosshairs

9 February 2010 | Posted by James MacDonald | Campaign Executive | Social Media
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Things have changed in the online world over the past two years. Normally Google has been the company that has made the waves and innovations, but when it comes to social media the company has really struggled to implement some solid strategies and match the success that they obtained in the search department.
So far Google [...]

Henry Elliss

Twitter improve ’suggested users’ list – now based on algorithm

22 January 2010 | Posted by Henry Elliss | Head of Social Media | Social Media
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“Good news everybody!”

News reaches us from Twitter HQ (well – via their blog anyway) that the ‘Suggested users’ function has now been improved to give a better experience to new users. Here’s how Twitter’s Josh explained the changes:

“We’ve created a number of algorithms to identify users across a variety of clusters who tweet actively and [...]

Elizabeth Okes

Facebook/Twitter face-off

18 January 2010 | Posted by Elizabeth Okes | Copywriter | Social Media
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In the growing battle for online supremacy between Facebook and Twitter, is Facebook the one running scared?
Facebook has just soft launched its own Twitter-like retweet function called Share, a way for users to share other people’s status updates with their friends.
The new functionality will sit alongside the Comment and Like buttons at the bottom of [...]

Henry Elliss

Google’s Pagerank adapted to prioritise tweeters

13 January 2010 | Posted by Henry Elliss | Head of Social Media | Search, Social Media
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Ever since Google began to include real-time results in the SERPs, from sites like Twitter and other blogs, speculation has been rife as to how they prioritise which tweets appear and which don’t. Whilst a search on a popular ‘hot topic’ can often reveal what seems like a fast stream of tweets, a corresponding search [...]

Ben Hayes

Social networking terminology become mainstays in the Oxford English Dictionary’s ‘words of the year’

31 December 2009 | Posted by Ben Hayes | Account Director | Social Media
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As Oxford English Dictionary unveils its words of the year, we find social networking giants paving the way for new words. Words such as ‘tweetups’ and ‘unfriend’ are now mainstays in the Oxford dictionary, highlighting the up and coming importance of the online social networking sites such as Twitter and Facebook.
So which words form the [...]

Henry Elliss

Will Google’s new URL shortener make tracking easier?

23 December 2009 | Posted by Henry Elliss | Head of Social Media | Uncategorized
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As you’ll probably have heard by now, Google are stepping in to the URL-shortening game with the launch of their own service – http://goo.gl/. Currently only available for use by Google’s own tools (i.e. The Google toolbar and the like), it’s almost certainly going to be opened up to the public at some point, putting [...]

Henry Elliss

Twitter releases 2009 trends, after ‘cleansing’ the data?

17 December 2009 | Posted by Henry Elliss | Head of Social Media | Social Media
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The folk at Twitter used their end-of-year blog post this week to highlight some of the top trends of 2009 (scroll down to read the post here – annoyingly they don’t have permalinks to actual posts). Rather than just lump them all together, they’ve put some time in to analysing the data and have grouped [...]