5 May 2010

Trust principles to alert users to fake websites

As specialists in Conversion Design we are continually developing techniques on how to engage with users, encourage trust and increase our clients conversion rates. So with the alarming rise in websites selling fake designer goods, such as Ugg Boots or very poor customer service, we are well placed to advise consumers on what they should be looking for when trying …

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8 October 2009

Trusting your life to digital – am I paranoid?

As a general rule, I’m a big fan of change – especially online. I like to think that I’m a reasonably ‘early adopter’ – I’m not obsessive about it, but I am (for instance) a little jealous that I haven’t got a Google Wave invite yet. I like to know what the interesting new sites and services people are using …

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