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17 February 2016

Is ‘dark social’ as dark as it sounds?

If you’ve not heard of the concept of ‘dark social’ before let’s sum it up in one sentence: When measuring traffic driven to a website from social channels, some of it doesn’t show up due to a variety of different factors. How important is this and is it something that any digital marketer needs to lose any sleep over? There …

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15 September 2009

Facebook adds status tagging – now live in UK

Anybody logging in to Facebook today will be greeted with a snazzy new functionality to play with – which might give you a little sense of de-ja-vu if you’re a Twitter user too… Yes, Facebook have upped the ante in their continued quest to compete with / get ahead of Twitter, by allowing users to tag friends in status updates, …

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