20 October 2011

How Will Google’s SSL Encryption Affect Natural Search?

Google engineer Matt Cutts announced earlier this week that all Google.com users logged into their Google accounts (like gmail) will not be traceable.  This means SEOs like ourselves cannot track what keywords have been used to arrive at our clients’ sites.  However, even while on personalised search, the PPC ads are still trackable. Why the move now?  Google says it’s …

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