24 February 2015

Everything brands need to know about Snapchat

A number of brands struggle to reach the younger demographics; those that are unable to embrace the ever evolving world of social media are at a distinct advantage. With the younger generation leaning away from the “retro” sites where their parents dwell (Facebook and Twitter), the more visually based apps and platforms are becoming hugely appealing. Launched back in 2011, …

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21 January 2013

TWIST- The Week In Social/Search from Tamar 14th-18th January 2013

We published three blogs in the last seven days. If you didn’t get a chance to read them, then you can check them out now: 1. Google Cracks Down on Authorship – Google could soon introduce Author rank in to their algorithm – in a move to reward credible sources …Find out the benefits and more about what it would mean. 2. Facebook’s …

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2 November 2012

Facebook Trial New Timeline Format

Facebook evidently likes to try and keep things looking fresh! Although the original timeline format was met with mixed reactions, marketers in general seemed to *like* the new format. Facebook is mixing it up, again, and testing a new format. The new format sees all the posts in a single column, on the left, and then activity modules in a …

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16 January 2012

2012 the year of ‘Rise of the planet of SOCIAL SEO’

The past 12 months have been a steep learning curve for the SEO industry. Thanks to the multiple iterations of the Google Panda update, the introduction of +1, Google+ and the “freshness” algorithm, the SEO industry has been forced (in the case of Panda penalties) to rejig the norm. SEO is not just about H1’s, H2’s, Meta Data or links …

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19 May 2011

Bing utilising Facebook data to break Google’s dominance in Search

In October last year, Bing took its first steps into the world of ‘social searching’ when it began displaying search results that included Facebook ‘Like’ data.  An expansion incorporating Facebook data into its search engine algorithm was announced this week. It would appear Microsoft are attempting to positioning themselves as a social search engine and betting on this breaking Google’s …

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27 April 2010

Spotify moves to become a social music platform

In a move that will inevitably be seen as a response to the recent hype around mFlow and their ‘Social Music Store’, Spotify have announced a raft of new features today. The most significant of these is surely the ability to share your own Spotify ‘Profile’ with your friends – turning Spotify from a music player in to a social …

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