millennials, PPC, SEO,
10 April 2017

Mistrusting Millennials – Why Your PPC Budget is Being Wasted

With Millennials coming of age and starting to have more spending power than any other generation, more and more brands are focusing their marketing efforts towards this lucrative demographic. However, a new group means new methods of communication.  We’ve long since passed the days when big billboard and TV advertising campaigns can guarantee increased sales. Millennials have grown up with the …

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seo agency london be more social
13 January 2017

SEO Resolutions – #4 Be More Social

Welcome to our SEO Resolutions series. In this series of blog posts, we’re saying goodbye to 2016 and welcoming 2017 with some SEO resolutions for the new year. Today, we want to focus on something that can have a big impact on SEO. And it’s something we at Tamar specialise in integrating with SEO – social media. Businesses all understand …

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17 February 2016

Is ‘dark social’ as dark as it sounds?

If you’ve not heard of the concept of ‘dark social’ before let’s sum it up in one sentence: When measuring traffic driven to a website from social channels, some of it doesn’t show up due to a variety of different factors. How important is this and is it something that any digital marketer needs to lose any sleep over? There …

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3 September 2015

How big will #ForceFriday be?

Nearly 40 years ago, millions of Star Wars fans rushed to purchase branded toys and figures from their favourite film. Unable to cope with unexpectedly high demand, the race for merchandise famously left many children disappointed at the prospect of a Skywalker-less Christmas. A lot has changed since those days, but fandom’s excitement remains. As the release date of Star …

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21 April 2015

Tamar’s #DigitalHistory – The Story of Pinterest

With our twentieth birthday fast approaching, we’ve seen many sites come and go – from the highs (Facebook, Google) to the lows (remember Boo.com?!). We’ve seen them all, and we’ve learnt many lessons from them. Throughout 2014, we released a series of infographics which explored the birth and dramatic growth of some of the most famous brands on the internet. …

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1 April 2015

Say Ello to Zayn Malik’s social network

Unless you spent last week hiding away in a cave, you’re probably aware that Zayn Malik has quit One Direction.  After being signed off for stress and leaving the band’s tour, it was announced the 22 year old would not return, and the band is set to continue as a 4. Let’s face it, it’s unlikely to be the last …

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3 November 2014

4 Reasons why your business should care about online reviews

The inability to physically see or touch a product can make the decision whether or not to click ‘buy’ just that extra bit harder. With the amount of choice for online shopping ever expanding, customers are having to rely on factors other than just price to make their decision. This leads us into the first reason why businesses should be investing …

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