3 September 2015

How big will #ForceFriday be?

Nearly 40 years ago, millions of Star Wars fans rushed to purchase branded toys and figures from their favourite film. Unable to cope with unexpectedly high demand, the race for merchandise famously left many children disappointed at the prospect of a Skywalker-less Christmas. A lot has changed since those days, but fandom’s excitement remains. As the release date of Star …

Continue Reading
21 April 2015

Tamar’s #DigitalHistory – The Story of Pinterest

With our twentieth birthday fast approaching, we’ve seen many sites come and go – from the highs (Facebook, Google) to the lows (remember Boo.com?!). We’ve seen them all, and we’ve learnt many lessons from them. Throughout 2014, we released a series of infographics which explored the birth and dramatic growth of some of the most famous brands on the internet. …

Continue Reading
1 April 2015

Say Ello to Zayn Malik’s social network

Unless you spent last week hiding away in a cave, you’re probably aware that Zayn Malik has quit One Direction.  After being signed off for stress and leaving the band’s tour, it was announced the 22 year old would not return, and the band is set to continue as a 4. Let’s face it, it’s unlikely to be the last …

Continue Reading
3 November 2014

4 Reasons why your business should care about online reviews

The inability to physically see or touch a product can make the decision whether or not to click ‘buy’ just that extra bit harder. With the amount of choice for online shopping ever expanding, customers are having to rely on factors other than just price to make their decision. This leads us into the first reason why businesses should be investing …

Continue Reading
3 September 2014

#OnThisDayInDigital in more than 140 characters…

Is there a winning year in digital history? #OnThisDayinDigital began back at the beginning of 2014 and although we’re only 2/3 of the way through the year we’ve already come across loads of interesting insights we wanted to share with you. It’s fair to say that the digital facts for some days wouldn’t have always come as a shock. For example, …

Continue Reading
24 July 2014

The SocialGames continue – Commonwealth edition

As the Commonwealth Games kicks-off up in Glasgow today, the team at Tamar are once again taking a look at the social impact of the event, both on the sporting brands who surround the Games and the athletes themselves. Just like we did during London 2012, Sochi 2014 and last month’s World Cup, we’re going to be tracking how the …

Continue Reading
15 July 2014

Which players took home trophies in the Twitter World Cup?

As you may have seen over on our Twitter feed, we’ve spent the World Cup watching the players both on the pitch and on social media. Just like we did during the London 2012 Olympics, we’ve been tracking all the athletes on Twitter to see what changes they’ve seen in their social following. We do this for several reasons, not …

Continue Reading