20 October 2009

SEO Pro Training – Day Two Summary

The day was kicked up by a head to head presentation-off between Will Critchlow and Rand Fishkin on the subject of keywords. Both took very different approaches to tackling the subject of keyword research; Rand opting for the macro approach and looking at SEO market share as a whole and in driving traffic to the site, whereas Will opted for …

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19 October 2009

SEO Pro Training – Day One Summary

Here’s my summary of day 1 of SEOMoz’s “SEO Pro Training” conference – sorry if this is a little messy, I’m typing this up on a Blackberry! The morning kicked off with ‘advanced analytics’ by Will Critchlow ,who offered a host of advice on plugins to make the most of your Google Analytics package and what metrics to use to …

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