22 May 2017

SEO ROI – How much revenue is your website delivering?

It is a truth universally accepted that some elements of the marketing mix are easier to justify than others. Calculating ROI from PPC, for instance, is very easy as you can track the journey of every person who clicks on your ads right through to purchase. PR and traditional advertising are both notoriously difficult to measure;  how do you know …

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fake news newspaper
2 May 2017

3 Ways Google is Winning the Fake News Battle

Fake news quickly became a destructive force last autumn after grabbing the headlines during the US Elections. Google and Facebook have both come under attack by those feeling they weren’t doing enough to stop its spread. Both internet giants have since formulated their own strategies to deal with the problem. Facebook has announced a series of guidelines aimed to help …

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25 April 2017

How to Conquer Google by Hacking User Intent

Google is constantly getting smarter. Its overall aim is to accurately understand user intent, providing the desired results on page 1, if not in the top 3 search results. Google wants to provide web pages that are valuable and relevant to the user. Google’s RankBrain, part of their overall search algorithm, aims to improve the relevance of search engine results by trying to …

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millennials, PPC, SEO,
10 April 2017

Mistrusting Millennials – Why Your PPC Budget is Being Wasted

With Millennials coming of age and starting to have more spending power than any other generation, more and more brands are focusing their marketing efforts towards this lucrative demographic. However, a new group means new methods of communication.  We’ve long since passed the days when big billboard and TV advertising campaigns can guarantee increased sales. Millennials have grown up with the …

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29 March 2017

OK Google. What does Voice Search mean for SEO?

The continuing rise of mobile, smart ‘digital assistants’ such as Google’s own Home product due to launch in the UK in April, Amazon’s Alexa, plus a surge in connected devices such as in-car assistants has given rise to a shift in the way people are searching for information and products online, by using voice search instead of typing keyword searches …

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29 March 2017

Google’s Mobile-First Index

A few months ago, Google shared news that they will be releasing a mobile-first index. Something that had all SEOs talking. This mobile-first index is something that Tamar experts are keeping an eye on as it’s going to have a major impact on the world of SEO and rankings. Here’s our guide to the mobile-first index, its definitions and updates. What does …

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21 March 2017

Machine Learning Masterclass #8: The Future of Machine Learning

We have reached the end of our Machine Learning Masterclass series. Throughout this series, we have given an introduction to Machine Learning, investigated the tools being used to implement it, and explored how it is already being used in digital and video. We have looked to the future of Machine Learning in e-commerce and SEO and now to finish, we tie …

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3 March 2017

Machine Learning Masterclass #3: The Future of Machine Learning in SEO and Social

Machine Learning has become an integral part of day to day life, particularly in the digital world. Companies such as Google, Facebook, Netflix, and Amazon now use Machine Learning to continually update their services and algorithms. Google is using Machine Learning to qualify their traditional ranking algorithm with RankBrain, as we have already discussed in our previous blog. However, Machine …

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Machine Learning Masterclass Tamar SEO
27 February 2017

Machine Learning Masterclass #2: How is Machine Learning being used in digital?

Welcome to our Machine Learning Masterclass series. Here we will be talking about the importance of Machine Learning and how this connects with the world of digital marketing. In the first instalment of our Machine Learning Masterclass series, we introduced the topic by explaining exactly how Machine Learning can be understood. In this next article, we explore ways that Machine …

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24 February 2017

Machine Learning Masterclass #1: What is Machine Learning?

Welcome to our Machine Learning Masterclass series. Here we will be talking about the importance of Machine Learning and how this connects with the world of digital marketing. Machine Learning, with its clever set-up and accurate insightful applications, is slowly becoming the buzzword in a plethora of industries. Since Google introduced RankBrain, an algorithm it developed using Machine Learning and …

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