18 December 2015

SEOHoHo: How do I improve my domain authority?

This is probably one of the most common questions we get from bloggers. But to understand how to raise it, first we must understand what domain authority even measures. What is domain authority? If you’re not sure what domain authority is, it’s a third-party metric created by Moz that is supposed to reflect the quality of your blog. It runs …

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11 December 2015

5 SEO tactics that will still be relevant in 2016

With the new year approaching it is fairly standard practice for marketing blogs to start predicting the future of SEO or digital marketing. For our own take on the upcoming you can read Tamar’s top 10 digital marketing predictions for 2016. While it’s necessary to look towards the future, it is equally important to remember what still works and delivers result …

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26 November 2015

6 Tips for a Great Black Friday Landing Page

Black Friday was originally a US-only phenomenon, taking place as it does on the Friday after Thanksgiving. In recent years, it has also been adopted in the UK and other countries around the world. Black Friday has turned into a virtually unstoppable media event with a great deal of importance given to the build-up itself. In 2014 the numbers that Black …

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24 July 2015

5 things which happened in SEO this month

SEO is a very fast moving industry. With Google and other search engines constantly moving the goal posts, it’s essential for us to keep up with the latest news and stay ahead of the game. Here are 5 things which happened in SEO so far this month. Panda 4.2 After 10 months wait, Google has rolled out yet another Panda …

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26 June 2015

3 SEO tips for DuckDuckGo

How often have you asked someone a question about something you don’t know, and their response is “why don’t you Google it?”. There’s even a site called Let Me Google That For You where you can create a searches for people in a very addictive and mocking way. We all know that Google is poised for world domination, but there …

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22 April 2015

#Mobilegeddon: what to expect from the latest Google update

It’s been long coming, and finally, here it is. For a number of weeks now, Google has given webmasters regular advice on how to optimise for mobile search, having announced a big upcoming change back in February. At last, the much-anticipated mobile-friendly update went live yesterday. Nicknamed Mobilegeddon by industry experts, the update will affect searches in all languages. It will also …

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3 November 2014

4 Reasons why your business should care about online reviews

The inability to physically see or touch a product can make the decision whether or not to click ‘buy’ just that extra bit harder. With the amount of choice for online shopping ever expanding, customers are having to rely on factors other than just price to make their decision. This leads us into the first reason why businesses should be investing …

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7 July 2014

11 Ways Search and Social Make the Ultimate Power Couple

The Marriage Between Social Media and Search You’d be surprised to know that it wasn’t until relatively recently that brands stopped seeing organic search and social media as completely independent of one another. Despite the change in attitudes, many marketers are still quite clueless about how both channels can work together. Social media may be an ever evolving organism that …

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3 March 2014

5 things you need to know about a Google Penalty

If you’re not familiar with the inner workings of a Google penalty, consider yourself lucky. A Google penalty (sometimes referred to as a ‘manual action’) is applied to a site when Google finds out that they – or somebody working on behalf of their site – have been carrying out certain questionable types of optimisation and bending the rules, specifically …

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