25 November 2013

Google encrypted keyword data – what are the consequences for SEO?

In the early days, SEO was a straightforward industry, based on peppering your content with popular keywords, with the aim of significantly boosting rankings. However, recent Google algorithm updates have aimed to put the final nail in the coffin of such practices by gradually reducing the impact of individual keywords on search results. Following Google’s long-awaited announcement last September that …

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20 April 2010

UK Search Spend Up 21% from Last Year

A recent Q1 2010 report by UK Agency Efficient frontier has released their search engine performance report detailing a 21% rise in search spend. Google CFO Patrick Pichette has attributed that part of the reason for the improvement for Google at least, was largely due to big-brands with deep pockets investing in online marketing. “Large advertisers have come back in …

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