Phone4
2 December 2015

How Mobile won Black Friday

With the dust now settling on both Black Friday and Cyber Monday, there are likely to be a few puzzled faces in the retail departments of the UK’s favourite brands this week – especially the ones who didn’t anticipate the shift to digital. As has been widely reported in the press, Black Friday and Cyber Monday both set records, but …

Continue Reading
20 November 2013

mChristmas – Native browser vs App, how do you choose?

There’s little argument that this is going to be a mobile Christmas for etailers. We’re undoubtedly at an inflexion point for ecommerce with handheld devices rapidly taking over from PC-based browser access. And whilst smartphone growth continues, it is tablet usage that is leading the way. More than half of all tablets sold in the UK last year were bought …

Continue Reading
19 November 2012

Tamar’s Apps to Tap | FOAP (collaborative photo library)

As a snap-happy amateur photographer, I’m always keen to explore new photo-related social media applications and campaigns. I’m a big Instragram fan, I’ve been known to do a bit of Pinning on Pinterest and any of my Facebook fans will attest to my never-ending stream of photo uploads. So when a Twitter friend suggested I give an app called ‘FOAP‘ …

Continue Reading
5 November 2012

How to Successfully Use Social Media For Sales

Recent research has highlighted the fact that consumers are more likely than ever before to opt for the ease of online shopping, over bricks and mortar stores. With social media predicted to bring in high levels of revenue by 2015, it would seem to indicate that sales teams and social media managers need to work closely together in order to …

Continue Reading