12 June 2014

TouchScore Sport and SocialCup: the Twitter World Cup table

TouchScore Sport 2014 Back in February we introduced you to our “TouchScore Sport 2014” project – a year-long initiative to track how effectively the biggest sporting brands in the UK are capitalising on 2014’s amazing year of sport. When we conducted our first benchmark report before the Sochi Winter Olympics, Nike were riding high in the table with 73 out …

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17 August 2012

‘TweetyTwelve The Review’: Part 5 – Legacy and sustainability and social media

Anyone who watched BBC’s brilliant TwentyTwelve London 2012 spoof will know that ‘legacy and sustainability’ were two buzz words bandied around throughout the show. The London 2012 bid was successful largely, we are led to believe, because of Seb Coe’s promise to ‘inspire a generation‘ and leave a lasting legacy to Great Britain – instead of merely a thrilling and …

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