17 September 2013

The importance of accurate search volumes – RevenueMapper™

A couple of weeks ago, we introduced you to RevenueMapper – Tamar’s proprietary forecasting tool for projecting revenues for your search campaign. After our introductory piece, we looked in detail at one of the most important pieces of the puzzle – brand strength. You can get up to speed by reading both posts here: “How do you project revenue potential …

Continue Reading
10 September 2013

The challenge of click-through rates – RevenueMapper™

Last week we introduced you our proprietary revenue forecasting tool, RevenueMapper (“How do you project revenue potential from SEO? Introducing RevenueMapper™“) and told you all about how it can help you to forecast what traffic you could potentially get from SEO over an entire year – before you’ve even built a single link or written a single piece of content. …

Continue Reading
22 October 2012

Online sales experience fastest growth for over a year!

Reports released today show that online sales have experienced the biggest increase for over a year. New figures just out, from IMRG Capgemini e-Retail Sales show: £6.4bn was spent online by UK Shoppers in September 16% more than at the same time last year and 11% more than August. This news has led IMRG and Capgemini to raise their forecast for the year to 14% from 13%. The …

Continue Reading