25 November 2013

Google encrypted keyword data – what are the consequences for SEO?

In the early days, SEO was a straightforward industry, based on peppering your content with popular keywords, with the aim of significantly boosting rankings. However, recent Google algorithm updates have aimed to put the final nail in the coffin of such practices by gradually reducing the impact of individual keywords on search results. Following Google’s long-awaited announcement last September that …

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3 May 2011

Why all marketers should be doing video optimisation

I begin this blog post with the following prediction: Video listings will increase in prominence within Google’s search engine results page (SERP), in the near future (next 18 months). This is likely be in the form of an increased number of videos within the universal results, increased real estate dedicated to videos (similar to recent changes to Google Places) or …

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18 November 2009

Breadcrumbs – in the SERPs? SEO Cordon Bleu?

The latest change in testing at Google is the removal of the classic green URL in the Search Engine Results Page. The new intended display will be almost like the breadcrumb trail on a website. Google will be figuring this out algorithmically – most likely using site architecture and hierarchy. The change hasn’t been rolled out widely yet, but it …

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4 August 2009

Vince, I feel a bandwagon coming along

Hop on board with Vince There have been lots of views on the Vince update, a lot of them guesswork. And sometimes with a lack of specific information and evidence that’s all you have to go on. But one thing which has been missed is that right from the get go (5 months ago!) Google said that this was not …

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3 June 2009

Why you should change from Google to Bing

Not that you will, at least, not straight away So Bing is live, or live in Beta but that’s just a smart get out clause we all use. Anyway, ignore the hype and the cynicism, and the vast amount of advertising that is heading your way and actually focus on what may be  a pretty good search engine. We have …

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20 May 2009

Wolfram Alpha – first light

I waited till Wolfram Alpha (I will call it W(α) from now, because “Wolfram Alpha” is fairly cumbersome) was live before I started slating it. I had a stockpile of ammunition ready for its deconstruction, thankfully I waited until I tried it before bashing it. W(α) is not really a search engine – I don’t even think it is dressing …

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