13 February 2013

Britain’s Digital Brands show dramatic annual growth in their social communities on Valentine’s Day

Today on Valentine’s Day Tamar is launching our 3rd annual edition of BrandLove25. Our ongoing project to measure the ‘love’ shown in their social media communities for Britain’s leading digital brands. In 2013 the analysis looks specifically at year-on-year social community growth. In this harsh economic climate we reasoned that those brands who had grown their social communities dramatically since …

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27 October 2010

Rise of the Silver Surfer – top ten tips for marketers

Silver Surfers are taking the internet by storm this year, as Tamar’s white paper on the UK’s over-55s – published this morning – graphically demonstrates. It looks like this could be a unique opportunity for marketers and brands alike. We have been analysing new data over the past year to identify changes in UK online consumer habits and the striking …

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11 June 2010

World Cup kick-off – time for FIFA to reach out online

When the controversial new ball is kicked for the first time competitively at the Soccer City Stadium in Johannesburg today, the biggest sporting event in the world will be underway. Online and offline, millions of fans will be tuning in to watch or listen to hosts South Africa take on Mexico.  The World Cup captures the imagination like no other …

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3 February 2010

Social media spending on the up, according to IAB

As a member of the IAB social media council, I was lucky to get a sneak-peak at the findings of their survey of UK marketeers on the subject of social media in 2010. As the results are now un-embargoed, I can give you a few of them here. There’s some very interesting findings, with the headline results including: Social marketing …

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28 May 2009

Does the length of your URL matter? You better believe it!

As part of an ongoing research project I have been studying the distribution of backlinks to some popular sites in high volume niches. The research has uncovered some valuable findings, it has also uncovered some blatantly obvious things which seem very logical when you think about it but present themselves very nicely graphically. The following graphic illustrates the correlation of …

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