17 September 2013

The importance of accurate search volumes – RevenueMapper™

A couple of weeks ago, we introduced you to RevenueMapper – Tamar’s proprietary forecasting tool for projecting revenues for your search campaign. After our introductory piece, we looked in detail at one of the most important pieces of the puzzle – brand strength. You can get up to speed by reading both posts here: “How do you project revenue potential …

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3 August 2011

You’re so vain, I bet you think this metric is about you…

Something is really puzzling me. We’re bang slap in the middle of in an economic recession (aka ‘an economy moving at a snail’s pace’) so you’d think all brands would be biting agencies’ hands off to talk about how much money they can generate for them online. Wouldn’t you? But here’s the funny thing. A section of clients simply can’t …

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