25 April 2017

How to Conquer Google by Hacking User Intent

Google is constantly getting smarter. Its overall aim is to accurately understand user intent, providing the desired results on page 1, if not in the top 3 search results. Google wants to provide web pages that are valuable and relevant to the user. Google’s RankBrain, part of their overall search algorithm, aims to improve the relevance of search engine results by trying to …

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5 March 2017

Machine Learning Masterclass #4: Tools And Applications

Machine Learning has become an integral part of day to day life, particularly in the Digital World. Companies such as Google, Facebook, Netflix, and Amazon now use Machine Learning to continually update their services and algorithms. So far in this series, we have explored the basic principles, current applications and potential use of Machine Learning in SEO and Social.  In …

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