25 October 2010

SEO: Quantifying the value of know-how

While search marketing has traditionally not been a particularly price sensitive industry, emerging players have inevitably brought competition to the marketplace. Companies may be tempted to appraise their campaigns purely in terms of the laundry list of deliverables received, yet this doesn’t tell even half the story. Poorly utilised campaign deliverables that don’t yield measurable ROI are effectively pointless. Although …

Continue Reading