27 March 2012

Are you getting ROI or an RO’Lie’?

As we move into the next quarter and for some, financial year,  I expect many brands will be looking at their digital channels and questioning whether or not they’re getting the best ROI? I get it, you need to know ROI but it’s the  most overused figure in business and arguably the most misleading! Make no mistake, I’m on the …

Continue Reading
8 November 2011

Google ditching right-hand PPC ads… but why?

News this week from Google HQ reveals that Google are rolling-out a change to PPC ads in search results – namely, in some searches (presumably increasing over the coming months) users won’t see the traditional right-hand-seven PPC ads, instead seeing a smaller selection of ads at the bottom of the page. Here’s the official line from Google: ver the past …

Continue Reading
20 October 2011

How Will Google’s SSL Encryption Affect Natural Search?

Google engineer Matt Cutts announced earlier this week that all Google.com users logged into their Google accounts (like gmail) will not be traceable.  This means SEOs like ourselves cannot track what keywords have been used to arrive at our clients’ sites.  However, even while on personalised search, the PPC ads are still trackable. Why the move now?  Google says it’s …

Continue Reading
16 November 2009

Social Search and SEO integration

I recently read a number of really insightful blogs detailing the case that social search maybe a realistic threat to the future of SEO, but as insightful as they were I can’t help but oppose a number of the key points that act as the foundation for the argument. It’s undeniable that people are starting to access websites in different …

Continue Reading
10 August 2009

Images in PPC Ads

Sponsored results showing images Just did a quick search for dresses, I need a new one, and came across two ads with images and looks like formatted feeds for three dresses along with prices. One in the second place and one in the last place. I have not seen this before has anyone else? Are the links from shopping feeds? …

Continue Reading
22 January 2009

PPC vs SEO – A new analogy to consider

Somebody in the office just came to me and asked if I had a good analogy for the difference between SEO and PPC, other than the usual ones that get thrown around. After a bit of a brainstorm with my desk-mates (big shout out to Chloe for the acorn of this idea!) we came up with what we think is …

Continue Reading