Posts Tagged ‘PPC’

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Are you getting ROI or an RO’Lie’?

27 March 2012 | Helen Booth

As we move into the next quarter and for some, financial year,  I expect many brands will be looking at their digital channels and questioning whether or not they’re getting the best ROI? I get [...]

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Google ditching right-hand PPC ads… but why?

8 November 2011 | Henry Elliss

News this week from Google HQ reveals that Google are rolling-out a change to PPC ads in search results – namely, in some searches (presumably increasing over the coming months) users won’t see the traditional [...]

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How Will Google’s SSL Encryption Affect Natural Search?

20 October 2011 | Henry Elliss

Google engineer Matt Cutts announced earlier this week that all Google.com users logged into their Google accounts (like gmail) will not be traceable.  This means SEOs like ourselves cannot track what keywords have been used [...]

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Social Search and SEO integration

16 November 2009 | Alex Christie

I recently read a number of really insightful blogs detailing the case that social search maybe a realistic threat to the future of SEO, but as insightful as they were I can’t help but oppose [...]

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Images in PPC Ads

10 August 2009 | Tanya Goodin

Sponsored results showing images Just did a quick search for dresses, I need a new one, and came across two ads with images and looks like formatted feeds for three dresses along with prices. One [...]

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PPC vs SEO – A new analogy to consider

22 January 2009 | Henry Elliss

Somebody in the office just came to me and asked if I had a good analogy for the difference between SEO and PPC, other than the usual ones that get thrown around. After a bit [...]