21 April 2015

Tamar’s #DigitalHistory – The Story of Pinterest

With our twentieth birthday fast approaching, we’ve seen many sites come and go – from the highs (Facebook, Google) to the lows (remember Boo.com?!). We’ve seen them all, and we’ve learnt many lessons from them. Throughout 2014, we released a series of infographics which explored the birth and dramatic growth of some of the most famous brands on the internet. …

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19 March 2013

Pinterest on the right path to prove value to brands

With ‘Pin it’ buttons becoming as common on product pages as ‘Like’ and ‘Tweet’ buttons, Pinterest is making a notable effort to show businesses the value to their brand of taking Pinterest increasingly seriously with a few key changes: Brand Search Previously if you searched a brand name such as ‘Burberry’, the official Burberry board would be hard to find, with search results showing Burberry …

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13 February 2013

Britain’s Digital Brands show dramatic annual growth in their social communities on Valentine’s Day

Today on Valentine’s Day Tamar is launching our 3rd annual edition of BrandLove25. Our ongoing project to measure the ‘love’ shown in their social media communities for Britain’s leading digital brands. In 2013 the analysis looks specifically at year-on-year social community growth. In this harsh economic climate we reasoned that those brands who had grown their social communities dramatically since …

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26 November 2012

TWIST! The Week In Social/search Tamar 19th-26th

  We published three blogs from the Tamar Team. If you didn’t get the chance to read them, check them out now: 1. Tamar’s Apps to Tap | FOAP (collaborative photo library) New free app for snap happy amateur photographers, offering the chance to have your photo’s bought by others, including companies. Find out what photo loving Henry thinks of the app …

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21 November 2012

Pinterest Launch New Accounts for Businesses!

Pinterest have launched business accounts. The image-centric social network wants to help more businesses provide great content on their platform and make it easy to pin from their websites. These accounts feature new tools and resources specifically for professionals, such as brands, small businesses, and bloggers. This initiative aims to bring in more brands to the website. Ultimately, Pinterest want businesses to get …

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3 July 2012

Cycling retail brands lead British ecommerce pack

The latest infographic in Tamar’s BrandLove series takes British sports brands as its subject and, with the Tour de France kicking off this weekend, we have been fascinated to discover that the cycling sports brands are now leading the British pack as our table shows. When we kicked-off Our BrandLove series last year we decided to measure ‘love’ by the …

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17 April 2012

The Top 10 start-ups next on Mark Zuckerberg’s shopping list?

We all know Facebook just bought Instagram for a whopping $1 billion. Well, Mark Zuckerberg only went and bought something again – acquiring customer loyalty mobile startup ‘Tagtile’ just yesterday. With Facebook domination happening left, right and centre, here’s a list of the other remaining top-ranking startups that we reckon may possibly tempt this currently acquisitive tech giant to pounce …

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10 August 2011

Ultimate brand advocacy at Pinterest

If you don’t already know Pinterest is a virtual pinboard. Users collect the things they love and group them on pinboards for particular interests and share with followers. So you can easily understand why the platform has soon become the ultimate breeding ground for fans of brands and the place to virally share the things you are passionate about. I’ve …

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