16 March 2010

What is Conversion Design?

Conversion design or conversion focused design is the collaboration of several different disciplines creating a journey that is considerate of the varied needs and expectations of the user to maximise conversion. When I first started designing websites over 10 years ago, the main deliverable was a web presence that reflected the brand. Possibly in flash that gained attention, with the …

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9 October 2009

Making content more readable, persuasive and efficient

Most agencies will tell you that content is king and good for search rankings. But will they also tell you how this content can aid users trust in your brand and increase conversion? Is it about quality or quantity and what can you do to improve the power of the content you are writing? Here are a few tips on …

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