30 June 2010

Usability best practice, Part 4 – Using personas

Carrying on the series ‘Usability best practice’ I am focusing on the use of personas explaining what they are, why they are useful and how to implement them. What is a persona? Personas, invented by usability pioneer Alan Cooper, in 1998, are widely used by designers, developers and usability experts to help them keep focus on users’ goals and needs. …

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