9 October 2009

Making content more readable, persuasive and efficient

Most agencies will tell you that content is king and good for search rankings. But will they also tell you how this content can aid users trust in your brand and increase conversion? Is it about quality or quantity and what can you do to improve the power of the content you are writing? Here are a few tips on …

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28 September 2009

Measuring Onsite content

I was at ad tech on 23rd September and attended quite a few talks during the day. I found one talk particlulary interesting which was about why brands should invest in onsite content and how we can measure the effect of content. From a purely brand prespective (beyond SEO), content could benefit the site from a variety of factors: Brand …

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