2 December 2015

How Mobile won Black Friday

With the dust now settling on both Black Friday and Cyber Monday, there are likely to be a few puzzled faces in the retail departments of the UK’s favourite brands this week – especially the ones who didn’t anticipate the shift to digital. As has been widely reported in the press, Black Friday and Cyber Monday both set records, but …

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24 July 2014

The SocialGames continue – Commonwealth edition

As the Commonwealth Games kicks-off up in Glasgow today, the team at Tamar are once again taking a look at the social impact of the event, both on the sporting brands who surround the Games and the athletes themselves. Just like we did during London 2012, Sochi 2014 and last month’s World Cup, we’re going to be tracking how the …

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12 November 2013

mChristmas – how retailers can make the most of mobile

Last week saw us begin our focus on mobile with our mChristmas series. Mobile internet use globally is scheduled to surpass PC browser-based use by the end of this year. And nowhere is this more keenly felt that in the world of ecommerce. John Lewis saw 50% of their traffic on Christmas Day last year coming from mobiles and tablets. …

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4 November 2013

We’re dreaming of an mChristmas…

Pretty much every year since the invention of the mobile phone has been dubbed “the year of the mobile”. It’s now a pretty standard cliché. But 2013 is looking like a genuine turning point with Gartner predicting that mobile Internet use will surpass PC browser-based Internet use by the end of the year. Nowhere is this shift to mobile more …

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28 September 2009

Could UK postal strikes affect online sales this Christmas?

Although for the most of us Christmas still seems a long way off, we can correctly assume that retailers are already well into their festive marketing strategies. Only this week I saw my first 2009 selection box stacked neatly in the supermarket amongst other suitable ‘gifts’. And we can expect alot more in the coming weeks as retailers execute tried …

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