millennials, PPC, SEO,
10 April 2017

Mistrusting Millennials – Why Your PPC Budget is Being Wasted

With Millennials coming of age and starting to have more spending power than any other generation, more and more brands are focusing their marketing efforts towards this lucrative demographic. However, a new group means new methods of communication.  We’ve long since passed the days when big billboard and TV advertising campaigns can guarantee increased sales. Millennials have grown up with the …

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24 February 2015

Everything brands need to know about Snapchat

A number of brands struggle to reach the younger demographics; those that are unable to embrace the ever evolving world of social media are at a distinct advantage. With the younger generation leaning away from the “retro” sites where their parents dwell (Facebook and Twitter), the more visually based apps and platforms are becoming hugely appealing. Launched back in 2011, …

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