Posts Tagged ‘metrics’

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TouchScore™ – how much impact does your brand have on consumers online? | Beverages

6 August 2013 | Christine Andres

When was the last time you measured the effectiveness of social media? Not so long ago, we introduced you to TouchScore™, our very own holistic social media measurement tool. This month, we’re bringing back TouchScore™ […]

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How do you measure the effectiveness of social media? Introducing TouchScore™

1 March 2013 | Henry Elliss

Unless you’ve been hiding behind a MySpace-sized rock for the past few years, you will undoubtedly be familiar with one of the most-asked questions in the world of online marketing: How do we measure the […]

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US Sees Twitter and Nielsen Establish Social TV Rating

18 December 2012 | Lily Shanahan

A new social reach metric for Social TV and analytics has been announced in the US by Nielsen. During a year where second screen viewing has become even more popular, this is a significant move […]

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You’re so vain, I bet you think this metric is about you…

3 August 2011 | Tanya Goodin

Something is really puzzling me. We’re bang slap in the middle of in an economic recession (aka ‘an economy moving at a snail’s pace’) so you’d think all brands would be biting agencies’ hands off […]

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Top search rankings are just a part of successful SEO campaigns

16 August 2010 | Tanya Goodin

Are we finally dismantling the incomplete myth of SEO as a simple, headlong rush for highest visibility, measured by a simple metric – ‘being top means success’. Tamar’s vision has always been focused beyond the […]

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