6 August 2012

Who’s winning in the race for Team GB social (media) gold?

As we enter Week 2 of the games, we’ve been keeping a very close eye on how the world of social media has been reacting to events here in London. One of the most interesting ‘effects’ we’ve observed has been the rise (and occasional fall) of some of the competing athletes’ social profiles, particular Twitter – where some of the …

Continue Reading