3 August 2011

You’re so vain, I bet you think this metric is about you…

Something is really puzzling me. We’re bang slap in the middle of in an economic recession (aka ‘an economy moving at a snail’s pace’) so you’d think all brands would be biting agencies’ hands off to talk about how much money they can generate for them online. Wouldn’t you? But here’s the funny thing. A section of clients simply can’t …

Continue Reading
16 August 2010

Top search rankings are just a part of successful SEO campaigns

Are we finally dismantling the incomplete myth of SEO as a simple, headlong rush for highest visibility, measured by a simple metric – ‘being top means success’. Tamar’s vision has always been focused beyond the simple rankings metric but the debate around the value of top positions on the search engines has been refreshed this year and I’ve been following …

Continue Reading
11 September 2009

Our first Measurement Camp

Early on Thursday morning, myself and couple of Tamar colleagues were lucky enough to be invited to join the “Measurement Camp” gang at their monthly meet-up. I’ve known of Measurement Camp for a while now (including their most excellent Wiki) but this is the first time we’ve been able to attend (purely for timing reasons – it’s open to all …

Continue Reading