23 September 2014

The only way is Outreach – Social Media Week London

This morning in Central London, Tamar held our annual ‘Social Media Week’ event as part of #SMWLDN. This year we took a look at the tricky world of influencer engagement – and we invited along a panel of experts on the topic to help us out: namely, some expert bloggers. In preparation for the event (and to celebrate Social Media …

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4 April 2014

Advertising Week Europe: 10 stories that made a big impact

All this week we’ve been enjoying events down at Advertising Week Europe here in London – with over 200 sessions spread over 6 locations and 4 days, the amount of discussion and debate going on has been massive. With such a wide array of panels, seminars and debates going on, it’s impossible to attend everything – the Tamar team have …

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20 May 2013

Tamar: Pets at work put their best paw forward

Over the last week Tamar have been emphasising the benefits of office pets, but we also want to talk about the great things they do outside of the office! Yesterday our office dogs, Oli & Molly, embarked on their debut charitable act – ‘Best Paw Forward’ for Cancer Research and raised a very respectable £310! Here’s what the naughty twosome got up to on their walk down Thames Path: Upon …

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17 August 2012

‘TweetyTwelve The Review’: Part 5 – Legacy and sustainability and social media

Anyone who watched BBC’s brilliant TwentyTwelve London 2012 spoof will know that ‘legacy and sustainability’ were two buzz words bandied around throughout the show. The London 2012 bid was successful largely, we are led to believe, because of Seb Coe’s promise to ‘inspire a generation‘ and leave a lasting legacy to Great Britain – instead of merely a thrilling and …

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26 June 2012

Are Tom Daley and Jess Ennis Team GB’s ‘hottest’ athletes?

Published today, exactly one month to go before the opening ceremony for the London 2012 Olympics, Tamar’s Sports Index Vol 4 looks at the popularity of Google searches for the currently selected Team GB athletes and throws up some interesting results. The report looked at each Team GB athlete name by search volumes in the UK and ranked the athletes …

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24 February 2012

SES London – Tamar presentation slides

Earlier this week our team attended the popular Search Engine Strategies conference here in London. As well as having a great time catching-up with all the latest opinions and insights from around the industry, I gave a talk about how SEO folk can bolster their search campaigns by using social media. Usually at events like these, the organisers ask presenters …

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14 February 2012

Tamar’s Brand Love on Valentine’s Day: British high-end vs high street fashion brands

With love in the air on Valentine’s Day we’re releasing the latest infographic in Tamar’s “Brand Love” series which ranks Britain’s ‘Best Loved’ brands, as measured by their social media communities. We spend at lot of time at Tamar thinking about how consumers show they ‘love’ a brand, and what that means. What makes a brand well loved? Is it …

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27 July 2011

Have the IOC changed their mind on social media for 2012?

Recently I gave a talk at a Tamar client event on the subject of the 2012 Olympics, and specifically how it will affect advertisers and non-sponsors during the period of the Games. One of the questions I was frequently asked at the time was what guidelines had been put in place to govern how the athletes and associated persons could …

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