3 March 2014

5 things you need to know about a Google Penalty

If you’re not familiar with the inner workings of a Google penalty, consider yourself lucky. A Google penalty (sometimes referred to as a ‘manual action’) is applied to a site when Google finds out that they – or somebody working on behalf of their site – have been carrying out certain questionable types of optimisation and bending the rules, specifically …

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17 October 2012

Google ‘Disavow’ tool aims to end the perils of bad links

In a move which was almost inevitable after recent changes to the way Google treat ‘bad’ links, the search giant have now launched a new tool to allow webmasters to effectively ignore potentially bad links. In an announcement made by their “king of spam” Matt Cutts, Google launched the ‘Disavow’ tool alongside a blog post which explains how to use …

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