7 January 2014

Rap Genius SEO: where did it all go wrong?

  Rap Genius is back on the ranking map! Following a penalty from Google for spammy link building activity which resulted in its disappearance from search results, the popular lyric annotation site seems to have got away with a simple warning. This week, Rap Genius founders publically apologised and recognised they ‘deserved to get smacked’. Having said that, they also …

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1 November 2013

How will Google’s Hummingbird Impact Link Building?

Earlier this month, we discussed Google’s latest algorithm, Hummingbird, the most influential update in the past decade. While we’ll benefit from Hummingbird’s search accuracy, rich content, and greater understanding, it’s also worth considering how it will impact link building. How does Hummingbird impact link building? More than ever before, link building needs to be focused on providing significant value to …

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9 June 2010

Vuvuzela’s and keeping up with the realtime web

Vuvuzela (voo-voo-zeh-lah) – a long trumpet commonly blown at football matches in South Africa,  traditionally made from horn. Most are, however, plastic these days.  A lot of bloggers know the importance of utilising current affairs and trending topics to get traffic, but is traffic all you want? There are so many SEO benefits to getting onto the trending topics  bandwagon …

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