20 December 2011

A sneak preview of Twitter analytics, thanks to @ThatKevinSmith

If you’re an astute Twitter user with your finger on the proverbial pulse, you may know that film director, podcaster and general raconteur Kevin Smith recently became a Twitter shareholder (albeit not, presumably, to Prince Alwaleed bin Talal levels). His link to the company, as well as his circa-2 million followers presumably makes him part of the “Power User” base …

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17 August 2011

Is voting back in favour in the age of social?

Back in the days when I first started working in search marketing, everything in the world of search was focused on ever-improving and increasingly-complex algorithms. Search engine results for all the main players were determined solely on factors which the average user (supposedly) had no control over. Presumably one of the main reasons for this was to avoid the system …

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