6 March 2012

International SEO and the perils of duplicate content

Many brands are considering the huge potential of international expansion in the current economic climate and international SEO definitely presents a unique series of challenges for any digital marketer. There are three main strategies that are available in optimising internationally: Option 1: New country-specific domains – hosting the international presences on entirely new domains i.e. www.xyz.ie or www.xyz.fr Option 2: …

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