4 December 2014

The Current State of Shoppable Social Media

With Christmas round the corner, we are being bombarded with deals, offers, sales and various campaigns delivered by brands and retailers desperate for you to choose them over all the competition. Digital Marketers have often struggled to measure the true value social media has on ROI as it’s main use is for building brand advocates and loyalty among customers. With this …

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6 October 2014

Tamar’s #DigitalHistory – The story of Instagram

Today marks the 4th birthday of one of the biggest social media success stories of recent years, Instagram. Yes – Instagram has been with us for 4 years (though it feels like more) and we’re celebrating this milestone by making it the focus of our latest #DigitalHistory infographic. The Story of Instagram Whatever your opinion of Instagram, it’s hard to …

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29 August 2014

Viral Trend Alert: #ALSIceBucketChallenge

No doubt your Facebook, Instagram and Tumblr newsfeeds are currently being dominated with numerous videos of people you know, and people you don’t, having ice cold water poured over them. Look up “viral content” in the dictionary and the Ice Bucket Challenge will no doubt be one of the top examples. Internet Sensation Although the basic idea of being covered …

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24 June 2013

TWIST- The Week in Search/Social from Tamar 17th-21st June 2013

Last week was a really exciting week here at Tamar, as we celebrated our 18th Birthday. Yes, that’s right 18 years in digital – a massive milestone. Consequently, we published four blogs last week. If you didn’t get a chance to read them when they first went live, you can take a look at them now: 1.   Tamar18 Digital Milestones – The …

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21 June 2013

The Big Facebook Product Announcement…Video for Instagram.

Yesterday, as previously rumoured, Facebook announced that Instagram has released an update enabling users to create 15 seconds of video. Of course, being Instagram, your videos can be filtered with a choice of 13 specifically designed filters. Exciting right? Instagram CEO Kevin Systrom has promised that Instagram video incorporates, ‘everything we know and love about Instagram, but it moves.’ One of …

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13 February 2013

Britain’s Digital Brands show dramatic annual growth in their social communities on Valentine’s Day

Today on Valentine’s Day Tamar is launching our 3rd annual edition of BrandLove25. Our ongoing project to measure the ‘love’ shown in their social media communities for Britain’s leading digital brands. In 2013 the analysis looks specifically at year-on-year social community growth. In this harsh economic climate we reasoned that those brands who had grown their social communities dramatically since …

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25 January 2013

Twitter introduces Vine

Twitter enables you to share your thoughts, your feelings, your opinions, your edited-photos and now your videos. Well – provided they’re 6 seconds! Twitter has just introduced ‘Vine’, a service that allows you to create and share looping videos. For the moment, the service is only available on iOS. You can not only share the video on Twitter with a …

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10 December 2012

Instagram Ends Twitter Integration

Catastrophagram! Due to what appears to be a rather public spat between two of the darlings of the social media world, as of yesterday you can no longer share photos directly from Instagram on Twitter. Facebook-owned Instagram has apparently now disabled this service, and only allows you to share the *link* to the photograph, as opposed to the image appearing …

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13 November 2012

Twitter has Plans to Introduce Instagram-Style Photo Filters

It’s hardly a surprise, to hear rumours, via New York Times, that Twitter would prefer it if users stayed on their platform, rather than using increasingly popular Facebook-owned Instagram, which is currently the booming photo publishing and filtering service of choice. There has of course, always been a concern that Twitter may stop allowing Instagram to post to it, or that …

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