millennials, PPC, SEO,
10 April 2017

Mistrusting Millennials – Why Your PPC Budget is Being Wasted

With Millennials coming of age and starting to have more spending power than any other generation, more and more brands are focusing their marketing efforts towards this lucrative demographic. However, a new group means new methods of communication.  We’ve long since passed the days when big billboard and TV advertising campaigns can guarantee increased sales. Millennials have grown up with the …

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23 September 2014

The only way is Outreach – Social Media Week London

This morning in Central London, Tamar held our annual ‘Social Media Week’ event as part of #SMWLDN. This year we took a look at the tricky world of influencer engagement – and we invited along a panel of experts on the topic to help us out: namely, some expert bloggers. In preparation for the event (and to celebrate Social Media …

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15 April 2013

Spotlight: The Model for Identifying Influencers | Fitness

 We hope that you’ve been enjoying our Spotlight series so far, but you’re most probably wondering what happens after Spotlight? Remember that Spotlight is here to help your brand begin the rewarding process of building meaningful relationships with influencers through effective engagement. This next step requires integrity, the correct manner and time. Here are just a few examples of some …

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8 April 2013

Spotlight: The Model for Identifying Influencers | Food and Drink

Just in case you somehow missed it, last week we introduced you to ‘Spotlight’- Tamar’s model for effectively identifying influencers. We also shared the Top 5 influencers in the UK health and beauty sector alongside an up-and-coming influencer. So, what else can Spotlight offer you? Key Benefits of Spotlight: Identifies the most vocal and influential advocates in your brand’s space – the …

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2 April 2013

Introducing Spotlight: The Model for Identifying Influencers | Health and Beauty

Blogging originally started off as a way for ordinary people to digitally document everyday life in the form of online diaries. However, within the last decade or so, the blogging trend has dramatically evolved causing a blogosphere explosion. The power of the ‘influencer’ is something that brands simply cannot afford to ignore. Good news! This month, it’s all about the …

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