27 October 2010

Rise of the Silver Surfer – top ten tips for marketers

Silver Surfers are taking the internet by storm this year, as Tamar’s white paper on the UK’s over-55s – published this morning – graphically demonstrates. It looks like this could be a unique opportunity for marketers and brands alike. We have been analysing new data over the past year to identify changes in UK online consumer habits and the striking …

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