12 October 2010

Check-in’ out the location-based apps, Pt 2 – Gowalla

This is the second in a series of five blogs, looking at some of the major players in the location-based app business – FourSquare, Gowalla, Facebook Places, Yelp and SCVNGR. As well as looking at the pro’s and cons of each for users of the service, I’m taking a look at what opportunities they present for brands and services who …

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19 August 2010

One location service to rule them all

Disclaimer: I’ve borrowed the title of this blog from Tanya Goodin, our CEO. We were talking about Facebook Places this morning and she posed the (very Lord of the Rings inspired) question to me, did I think that Facebook Places would be the one location service to rule them all? My answer to her was I hope not, but it’s …

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28 April 2010

Virtual insanity?

Lastminute.com released an interesting report this week that revealed Britons spent more money on ‘in-home’ leisure than travel the last few years. Travel experts are concerned that the internet is breeding a generation of ‘no where gamers’. Instead of travel and out-of-home leisure, the younger generation could follow the suit of the Japanese and turn their back on out-of-home leisure …

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6 April 2010

Curiosity doesn’t always kill the cat

I am quite a nut about protecting my privacy on the ‘internets’ but boy do I love ‘playing’ Foursquare and Gowalla (yes, I am active on both). I finally read something this weekend that helped me make sense of the incompatibility of the two things. Media journalist Jemima Kiss writes, “It’s safe to assume that most of the few hundred …

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1 March 2010

Gowalla vs Foursquare – Battle of the apps!

As a recent convert to the iPhone, I’ve really enjoyed trying out some of the many apps I’ve heard people talking about for the past, what – year or so? Two of the apps I’ve heard a lot about are Gowalla and Foursquare, which both exist in the same ‘space’ – the space my esteemed colleague Milly just termed the …

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