Data digital flow
4 November 2016

Predictions 2017: SEO

SEO is an ever-changing ball game where the rules are changed over 500 times in a year by Google. While it is important to keep up with all the changes and try to abide by all the new rules, it is equally important to identify trends and plan in advance to stay ahead of the curve. With that in mind, …

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17 February 2016

Is ‘dark social’ as dark as it sounds?

If you’ve not heard of the concept of ‘dark social’ before let’s sum it up in one sentence: When measuring traffic driven to a website from social channels, some of it doesn’t show up due to a variety of different factors. How important is this and is it something that any digital marketer needs to lose any sleep over? There …

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24 July 2015

5 things which happened in SEO this month

SEO is a very fast moving industry. With Google and other search engines constantly moving the goal posts, it’s essential for us to keep up with the latest news and stay ahead of the game. Here are 5 things which happened in SEO so far this month. Panda 4.2 After 10 months wait, Google has rolled out yet another Panda …

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10 July 2015

Is Google’s algorithm sexist?

    It’s not a good month for Google is it? Last week they were forced to issue an apology after their new Photos app misidentified black people as ‘gorillas’, and it wasn’t long ago that the news came out that if you search for ‘CEO’ on Google Images, the first woman that shows up is Barbie. Now fresh research …

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26 June 2015

3 SEO tips for DuckDuckGo

How often have you asked someone a question about something you don’t know, and their response is “why don’t you Google it?”. There’s even a site called Let Me Google That For You where you can create a searches for people in a very addictive and mocking way. We all know that Google is poised for world domination, but there …

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22 April 2015

#Mobilegeddon: what to expect from the latest Google update

It’s been long coming, and finally, here it is. For a number of weeks now, Google has given webmasters regular advice on how to optimise for mobile search, having announced a big upcoming change back in February. At last, the much-anticipated mobile-friendly update went live yesterday. Nicknamed Mobilegeddon by industry experts, the update will affect searches in all languages. It will also …

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29 August 2014

Tamar’s #DigitalHistory – The Story of YouTube

Today we launch the latest infographic in our #DigitalHistory series – a series which has so far seen us illustrate the story of facebook and Google in two beautiful and in-depth infographics. Having looked at two of the most famous names online, it makes perfect sense for YouTube to be the focus of our newest release. After all, over a …

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18 July 2014

Google Analytics Data; Anytime, Anywhere

Google have been pretty busy recently, releasing 4 new iOS apps this month alone, but the most talked about has got to be the newly unveiled Google Analytics app. Finally Apple users will be able to access their Analytics data from their mobile device (in 39 languages too). With the mobile very quickly becoming the norm, it’s a surprise to …

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8 July 2014

Has the world got bored of the Tour de France?

Even the most ardent anti-sports people will be hard-pressed to disagree that 2014 is an impressive year for sports. With the World Cup, Winter Oympics and Commonwealth Games all making a massive impact on our senses, plus annual events like Wimbledon, the Marathon, boat race and more ensuring that almost every sporting fan is catered for. As you’ll know if …

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