Fred Update
29 March 2017

Google’s ‘Fred’ update – Two Weeks On

Two weeks ago we had our say on Google’s ‘Fred’ update, named after Google’s Gary Illyes’ pet fish. There was a lot of chatter in the search community, but until recently, nothing was confirmed by Google. However, in a Webmaster hangout on Friday 24th, the update was pretty much confirmed. So it’s out there, and even though Google makes updates to …

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29 July 2010

Are you a Google Lab Rat?

This week saw the 16th conference on Knowledge Discovery and Data Mining held in Washington DC (KDD-2010). “Why would we be interested in such an obscure conference?” you may ask. Well the answer is simple, Google presented their infrastructure behind how they test changes to their user interface, algorithm and methods content presentation. Google essentially stated that they are always …

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