25 April 2014

Is Google+ about to ride off into the sunset?

Speculation is rife about the future of Google+ today, with the announcement that Vic Gundotra – the head of the social network – is stepping down from the role. Whilst the departure of figure like Gundotra isn’t necessarily always a bad sign, TechCrunch is reporting that more shake-ups are on the way for the ailing platform. A number of the …

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17 August 2011

Is voting back in favour in the age of social?

Back in the days when I first started working in search marketing, everything in the world of search was focused on ever-improving and increasingly-complex algorithms. Search engine results for all the main players were determined solely on factors which the average user (supposedly) had no control over. Presumably one of the main reasons for this was to avoid the system …

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30 June 2011

Google Plus

A while back I blogged about Goggle’s newest foray into Social Media with the Google +1, now it seems Google have taken another step at cracking social media and Facebook with the release of Google Plus. Designed to rival Facebook, Google Plus allows users to create and join circles in which ‘friends’, ‘colleagues’ and ‘acquaintance’s’  can share their thoughts much the …

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