Google Algorithm Fred Update
14 March 2017

New Google update ‘Fred’ further hits sites with spammy links

Although unconfirmed, multiple sources have reported Google has likely rolled out a new algorithm update to crack down on sites with poor link profiles. Google is continually updating its algorithm in order to demote sites practising bad link acquisition techniques, or ‘black hat SEO’ methods, and this update follows a succession of rollouts which we last saw in early February, …

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8 October 2013

How will Google’s Hummingbird algorithm update affect searches?

Last week, Google made public the release of its latest search algorithm. Nicknamed “Hummingbird” after its supposed pace and precision, it is considered the most dramatic algorithm changed since the Caffeine update, in 2010! Here are some of the ways Hummingbird will affect searches. Search Accuracy One of Hummingbird’s most significant adjustments will be the growing accuracy of its search …

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29 July 2010

Are you a Google Lab Rat?

This week saw the 16th conference on Knowledge Discovery and Data Mining held in Washington DC (KDD-2010). “Why would we be interested in such an obscure conference?” you may ask. Well the answer is simple, Google presented their infrastructure behind how they test changes to their user interface, algorithm and methods content presentation. Google essentially stated that they are always …

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