Fred Update
29 March 2017

Google’s ‘Fred’ update – Two Weeks On

Two weeks ago we had our say on Google’s ‘Fred’ update, named after Google’s Gary Illyes’ pet fish. There was a lot of chatter in the search community, but until recently, nothing was confirmed by Google. However, in a Webmaster hangout on Friday 24th, the update was pretty much confirmed. So it’s out there, and even though Google makes updates to …

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Google Algorithm Fred Update
14 March 2017

New Google update ‘Fred’ further hits sites with spammy links

Although unconfirmed, multiple sources have reported Google has likely rolled out a new algorithm update to crack down on sites with poor link profiles. Google is continually updating its algorithm in order to demote sites practising bad link acquisition techniques, or ‘black hat SEO’ methods, and this update follows a succession of rollouts which we last saw in early February, …

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