15 July 2014

Which players took home trophies in the Twitter World Cup?

As you may have seen over on our Twitter feed, we’ve spent the World Cup watching the players both on the pitch and on social media. Just like we did during the London 2012 Olympics, we’ve been tracking all the athletes on Twitter to see what changes they’ve seen in their social following. We do this for several reasons, not …

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30 June 2014

10 bite-sized social media facts from the World Cup

Over half-way through the World Cup, and the way global brands have been capitalising on the event is impressive. We’ve had some innovative marketing thanks to Suarez’s bite, more Facebook conversations than the Winter Olympics, the Oscars and the Superbowl combined, and games that have generated 16million+ tweets – with impressive growth in Twitter followers from individual player accounts too. …

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12 June 2014

TouchScore Sport and SocialCup: the Twitter World Cup table

TouchScore Sport 2014 Back in February we introduced you to our “TouchScore Sport 2014” project – a year-long initiative to track how effectively the biggest sporting brands in the UK are capitalising on 2014’s amazing year of sport. When we conducted our first benchmark report before the Sochi Winter Olympics, Nike were riding high in the table with 73 out …

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3 July 2012

Cycling retail brands lead British ecommerce pack

The latest infographic in Tamar’s BrandLove series takes British sports brands as its subject and, with the Tour de France kicking off this weekend, we have been fascinated to discover that the cycling sports brands are now leading the British pack as our table shows. When we kicked-off Our BrandLove series last year we decided to measure ‘love’ by the …

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