15 July 2014

Which players took home trophies in the Twitter World Cup?

As you may have seen over on our Twitter feed, we’ve spent the World Cup watching the players both on the pitch and on social media. Just like we did during the London 2012 Olympics, we’ve been tracking all the athletes on Twitter to see what changes they’ve seen in their social following. We do this for several reasons, not …

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3 August 2011

You’re so vain, I bet you think this metric is about you…

Something is really puzzling me. We’re bang slap in the middle of in an economic recession (aka ‘an economy moving at a snail’s pace’) so you’d think all brands would be biting agencies’ hands off to talk about how much money they can generate for them online. Wouldn’t you? But here’s the funny thing. A section of clients simply can’t …

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11 May 2010

Twitter – too much talking, not enough listening?

Last night saw a strange ‘glitch’ happen on Twitter, which in turn served as a bit of a revelation to me in how the attitudes of people using Twitter seems to have matured. I should point out at this point that this observation is purely based on the people I follow, so may not be indicative of Twitter as a …

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1 July 2009

Changes to Twitter welcomed by users

If only Facebook were so keen to keep their users happy! Twitter unveiled some snazzy new additions to their site today, in the form of an improved experience for browsing your followers / friends list. The new feature gives you a lot more options when browsing these lists (an essential task when trying to find interesting people to follow), including …

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