Posts Tagged ‘followers’

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How do you measure the effectiveness of social media? Introducing TouchScore™

1 March 2013 | Henry Elliss

Unless you’ve been hiding behind a MySpace-sized rock for the past few years, you will undoubtedly be familiar with one of the most-asked questions in the world of online marketing: How do we measure the [...]

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‘TweetyTwelve The Review’ : Part 2 – Team GB medal-winners and social media

14 August 2012 | Bunny Menra

Yesterday saw the launch of the first in our 5-part series taking a look at how social media played its part in the 2012 Olympics, with a particular focus on how Team GB fared. Whilst [...]

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‘TweetyTwelve The Review’: Part 1 – Team GB’s social media performance

13 August 2012 | Tanya Goodin

With the Olympics done and dusted and that ‘post-party’ gloom in danger of descending, it’s time for a little bit of reflection. As you will know if you’ve been following @TamarUK on Twitter or Facebook [...]

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You’re so vain, I bet you think this metric is about you…

3 August 2011 | Tanya Goodin

Something is really puzzling me. We’re bang slap in the middle of in an economic recession (aka ‘an economy moving at a snail’s pace’) so you’d think all brands would be biting agencies’ hands off [...]

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Twitter – too much talking, not enough listening?

11 May 2010 | Henry Elliss

Last night saw a strange ‘glitch’ happen on Twitter, which in turn served as a bit of a revelation to me in how the attitudes of people using Twitter seems to have matured. I should [...]

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Changes to Twitter welcomed by users

1 July 2009 | Henry Elliss

If only Facebook were so keen to keep their users happy! Twitter unveiled some snazzy new additions to their site today, in the form of an improved experience for browsing your followers / friends list. [...]